Sustainability
Avina’s Commitment to Sustainability & Ethical Craftsmanship
Because beauty should never come at the planet’s cost.
At Avina Fashion Jewellery, we are redefining how jewellery is made not just through elegant design, but through conscious, ethical, and environmentally responsible practices. Our goal is to craft timeless jewellery that supports people, protects the planet, and empowers communities.
Our Mission
We align our sustainability efforts with the United Nations Sustainable Development Goals (SDGs) and are committed to driving meaningful change across the jewellery industry starting right here in India.
Transparency & Traceability
From raw materials to the finished piece, Avina ensures full traceability in our sourcing and production. We call it our Stone-to-Story journey where every gem, metal, and artisan’s hand can be traced to an ethical origin.
Ethical Sourcing – What We Use & Why
1. Gemstones
We source only natural, conflict-free gemstones through ethical suppliers. Every gem is verified for origin and integrity to ensure fair trade and safety standards.
2. Cultured Pearls
Avina uses ethically farmed pearls, which are organic and responsibly cultivated. Each pearl we select is sourced from farms committed to sustainable aquatic practices.
3. Diamonds
All our diamonds comply with the Kimberley Process Certification Scheme, ensuring they are conflict-free and ethically mined. We work only with verified, transparent diamond traders.
4. Lab-Grown Diamonds (Optional for Clients)
For clients seeking eco-conscious luxury, we offer lab-grown diamond alternatives chemically identical to mined diamonds but created with significantly less environmental impact.
5. Recycled Metals (Gold & Silver)
We proudly use recycled 925 sterling silver and gold from certified suppliers. Our recycled metals are refined to high purity and used to create stunning new designs reducing the need for new mining.
🌿 We also invite clients to send in their old silver jewellery for recycling we’ll repurpose it into fresh designs and offer store credit in return.
Sustainable Manufacturing at Avina
Minimal Waste Production: Our expert artisans reduce material wastage through precision work and smart batching
Eco-Efficient Workflow: We schedule production during cooler hours to reduce energy usage and AC dependency
Worker Welfare: Our artisans are like family. We ensure safe housing, fair wages, skill training, and long-term employment security
Solar Heating & Energy Efficiency: Our team housing uses solar water heaters, and we follow strict power-saving practices in our facilities
Beyond Jewellery – How We Give Back
We believe ethical business extends into how we care for society and the environment.
Women Empowerment: A large part of our workforce includes female artisans and staff, especially from underrepresented communities
Eco-Conscious Practices: Waste sorting, double-sided paper use, water reuse for greenery, and plastic-free shipping
- Eco-Packaging: Compact, biodegradable packaging materials that reduce carbon footprint without compromising safety
Giving Back – With Purpose
We’re proud to support community and relief efforts across India through:
- Tree Plantation Drives
- Disaster Relief Contributions (Floods, Pandemic support, etc.
- Educational Sponsorships for underprivileged children
- Encouraging Volunteerism among our team in elderly care, local drives, and grassroots programs
Final Thought
Sustainability isn’t a trend for us. it’s how we do business, every day. With Avina, you don’t just wear jewellery.
You wear values.